Here you will find the results of the research "Brazil's Leading Role in COP 30", conducted by the IDEA Institute , with support from LACLIMA and other partner organizations.

The research, launched in June 2025 at the Brazil Forum UK, reveals an important fact: 72% of Brazilians believe that events like COP 30 have a significant impact on the fight against climate change, even without fully understanding what it entails. This data shows that, although the topic is still somewhat distant (due to its complexity, being conducted in English, and having its own rules), there is an opportunity to stimulate the curiosity of civil society and translate this ecosystem, bringing the population closer to climate issues.

The survey data also shows a population that values environmental issues:

• 66% see the environment as a priority for the future.

• 68% want more investment in clean energy.

• 77% prefer to buy from brands committed to sustainability.

Check out the full results.